Why do I have to pay half of
the total fee up front?
This is to protect me. Design is time, and
time is money. Paying half up front guarantees me that I
will be paid for my designing time. If you decide that you no
longer want my services, I will be compensated for the time
I already put in.
What guarantees do I have that
the finished product will be what I want?
You. Your participation from the beginning to the end will
guarantee your satisfaction. A designer can only go on the clients'
direction. I could design a million graphics and take a thousand
photographs, but without your input, they mean nothing. Giving
me direction prior to beginning your project is the key
to successful and expedient results.
What if I don't have a Paypal
account? Can I pay by credit card?
What other forms of payments are accepted?
Not to worry. You don't have to have a Paypal account to make
your payment. It's
a great way to keep track of your online purchases though!
Via a Paypal account, you can pay with your credit card. Paypal
accepts Visa, Mastercard, Discover, and American Express.
If you absolutely do not want to pay via Paypal, I will accept
cashier's checks and money orders.
NO PERSONAL CHECKS PLEASE.
If you are a local fire department, I will accept departmental
If paying by cashier's check or money order,
please make out to "Kathrine Rend."
Is Rend Graphics part of Booksurge?
No. Rend Graphics is owned and operated by me, Kathrine Rend.
I have worked with Booksurge in the past and I am familiar with
how they need their graphics produced. I will do what I can
to make sure your files are exactly what they need to get your
book produced. But I will not be the go-between concerning
your account, or anything like the such.
How can I qualify for the 2%
discount that is advertised?
Qualifying for the discount is easy!
- Just refer someone to my services. Once their job is completed,
you can get a 2% discount on your next job with me! *(non-Booksurge
What are there no price lists
on your site?
Most designing is priced by the hour, not by the job. The service
you need may require more or less time than someone else with
almost the same job. Ultimately, this protects you too. If I
had to provide blanket costs for the services I provide, I would
have to price them really high, to cover both ends of the spectrum.
I believe you should only pay for the work performed, don't
I received my .ZIP file, but
cannot open it.
You will need a .Zip extracting program like or
to extract your files.
I received my .PDF proof, but
cannot open it. What do I need to do?
You need to download Adobe
Acrobat Reader to view your .PDF file. Although, if you
have Adobe Photoshop, you can view your file via that program
My design doesn't look the
same in print as it does on screen. Why?
This is affected by your screen resolution and output 72 DPI/RGB
- RGB = A large percentage of the visible spectrum can
be represented by mixing red, green, and blue (RGB) colored
light in various proportions and intensities. Where the colors
overlap, they create cyan, magenta, yellow, and white. Because
the RGB colors combine to create white, they are also called
additive colors. Adding all colors together creates white--that
is, all light is transmitted back to the eye. Additive colors
are used for lighting, video, and monitors. Your monitor, for
example, creates color by emitting light through red, green,
and blue phosphors.
- CMYK = CMYK is based on the light-absorbing quality
of ink printed on paper. As white light strikes translucent
inks, part of the spectrum is absorbed and part is reflected
back to your eyes. In theory, pure cyan (C), magenta (M), and
yellow (Y) pigments should combine to absorb all color and produce
black. For this reason these colors are called subtractive colors.
Because all printing inks contain some impurities, these three
inks actually produce a muddy brown and must be combined with
black (K) ink to produce a true black. (K is used instead of
B to avoid confusion with blue.) Combining these inks to reproduce
color is called four-color process printing.
- DPI = One of the most important terms in digital imaging
is dpi. It stands for "dots per inch," and is sometimes
used interchangeably with ppi, or "pixels per inch."
It refers to how many individual dots (pixels) there are in
every inch of an image. The more dots per inch, the higher the
resolution. The average computer screen displays 72dpi. An entry-level
inkjet printer can print 300dpi. A decent inkjet and many laser
printers produce 600dpi or 1200dpi, while photo printers can
print 2400dpi or higher. The more dots, the higher the resolution.
What the image is being used for determines what resolution
Some of the fonts are not
loading, what do I do?
Most of the time, all fonts are embedded, rasterized, or outlines
created to prevent font issues. But, if for some reason you
are still having a problem, let me know and I will correct the
issue or provide the font for you to install so you can see
your work properly.Then all you need to do is unzip the file,
drag & drop the fonts into your font folder, usually located
within the Windows folder.
I am sending Rend Graphics
a file that has special fonts, should I send the fonts with
YES. Your document cannot be viewed properly or even worked
with if you do not provide the fonts you used. Please try to
refrain from using designer fonts, created by anyone and everyone
who has a knack for typography. In most cases there is a registered
font that it was copied from anyway. It's better to tell me
what KIND of font you are looking to use, rather than using
these less-than-perfect font sets. (KIND: script, bold, poster-type,
sans serif, etc.)
What exactly is a PDF?
pdf (portable document format)
- A file format created by Adobe, initially to provide
a standard form for storing and editing printed publishable
documents. Because documents in .pdf format can easily be seen
and printed by users on a variety of computer and platform types,
they are very common on the World Wide Web.
The Free On-line Dictionary of Computing, © 1993-2003
pdf (portable document format)
- The native file format for Adobe Systems' Acrobat.
PDF is the file format for representing documents in a manner
that is independent of the original application software, hardware,
and operating system used to create those documents. A PDF file
can describe documents containing any combination of text, graphics,
and images in a device-independent and resolution independent
format. These documents can be one page or thousands of pages,
very simple or extremely complex with a rich use of fonts, graphics,
color, and images.
What about copyrights?
Booksurge and other Publishing Clients:
Copyright to the text belongs to the author. The illustrator
holds the copyright to any illustrations. The illustration costs
include permission for the author to use the art for anything
related to the printing, marketing, sales, advertising, and/or
promotion of the book.
Non-Book Related Designs:
Copyrights to other designs fall under a written assignment
agreement, where some or all of the usage rights belong to the
Web site Design:
The most important part of a designers contractual
agreement surrounding a Web site design is the issue of who
owns the intellectual property rights to the developed work.
Intellectual property, which includes Web site design, belongs
to the creator unless it is a work for hire. That is, the work
is created by consultants or freelancers and they have agreed,
in writing, to assign all or some rights to the customer upon
completion. Web designs are works of art and most are signed
by their creators who hold the copyrights.
What is happening with the
10 digit ISBN?
ISBN-13 vs. ISBN-10:
The ISBN will be expanded from a 10-digit to a 13-digit number
effective January 1, 2007, which will bring it in line with
the 13-digit EAN identifier used throughout the world to identify
other products in other retail and wholesale channels.